Strategic Search Visibility for Businesses That Think Beyond Rankings
SEO Is Not a Tactic. It’s Infrastructure. It’s easy to make a website visible. It’s much harder to make it visible to the right people, for the right reasons, at the right stage in their decision-making process. At Metrics Media, SEO isn’t a checklist — it’s part of how we help growth-focused businesses structure their visibility, shape demand, and earn trust in search. We don’t chase quick wins. We build a durable search presence that compounds over time.
SEO in the Age of AI
Search Optimisation for the Platforms People Actually Use Now
Search Has Changed. Most SEO Agencies Haven’t.
We’ve entered a new era of search — and it’s not just Google anymore. Users now ask ChatGPT, Perplexity AI, Bing Copilot, and even voice assistants to find what they need. Traditional search engines still matter, but they’re no longer the only discovery channel. And they’re no longer the only gatekeepers. At Metrics Media, we help businesses get found where modern users are actually searching — by optimising not just for search engines, but for AI-powered answer engines. We align your content, structure, and authority to meet this moment — building visibility across the entire search ecosystem.
AI-Aware SEO: What We’re Doing Differently
- Optimising for AI Search Interfaces
- We structure your content to be machine-readable, context-rich, and directly quotable — so AI tools can surface your brand when users ask questions, not just type queries.
- Entity-Level & Semantic Optimisation
- AI search tools rely on context and relationships, not just keywords. We optimise your pages for topics, intent, and clarity — making them more accessible to large language models and knowledge graphs.
- Featured Answers & Zero-Click Exposure
- We help you show up in AI-generated summaries, featured snippets, and voice assistant results — where users are getting answers without clicking links.
- AI-Ready Content Strategy
- Your content needs to inform machines as well as people. We write and structure content to work across traditional SERPs, chat interfaces, and AI assistant summaries.
- Multi-Platform Search Visibility
Yes, we still optimise for Google. But we’re also focused on visibility in:
- ChatGPT (via Bing)
- Perplexity.ai
- Bing Copilot
- Google’s Search Generative Experience (SGE)
- Voice assistants like Siri, Alexa, and Google Assistant
This is multi-surface SEO — and it’s already reshaping how customers discover brands.
Core SEO Services (Still Essential, Still Evolving)
Technical SEO
Site audits, performance fixes, structured data, and indexation aligned to AI and search crawler needs.
On-Page & Content Optimisation
Clear, structured, deeply helpful content that serves both human readers and AI summarisation engines.
Off-Page SEO & Authority Building
Real link-building, brand mentions, and content syndication to establish your credibility beyond your website.
Local SEO & Google Business Profile
Ensure you’re present in map packs, voice search, and location-based queries — especially where decisions happen fast.
Reputation & SERP Management
Shape what people (and machines) see when they search your brand.
Why Metrics Media?
We don’t just “follow SEO trends.” We build strategies around where search is going — and where your customers already are.
- Early adoption of AI search optimisation
- Structured, high-integrity SEO systems
- Built for long-term visibility, not quick wins
- Transparent, business-aligned reporting
- Trusted by teams who expect clarity and accountability
The Future of Search Is Already Here And we’ve been optimising for it from day one. Let’s talk about how your business shows up in this new landscape. Book a strategy session or email info@metricsmedia.co.nz