How might we drive greater brand awareness and improve conversions in the face of shrinking demand?
Rug Direct is a New Zealand-based retailer of high-quality Persian rugs with two stores in Auckland and an online store for nationwide delivery.
Demand has shrunk in the face of tough economic conditions and high inflation. We were tasked with business continuity in these circumstances, pushing for greater online and offline sales.
Approach
- Ensure brand penetration is maintained with key attributes being front-of-mind for new and existing customers.
- Focus on holistic and personalised services such as virtual design consultations.
- Using online search intent to inform campaign focus.
- Recalibrating marketing campaigns to make most efficient use of the budget and making search campaigns a key focus.
- Leveraging new search and platform campaign capabilities to drive optimisation.
- Growth in year-on-year sales
- Overall online traffic increased by 30% with total events up by 49% year-on-year (June 2023-24)
- Organic has seen the biggest growth, with a 44% increase in users
- Display advertising
- Paid search advertising (Google)
- Search Engine Optimisation (SEO)
- Website hosting and maintenance
Our case studies
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