Claymark had recently been purchased following a challenging period and needed to rebuild its brand presence and perception across New Zealand, Australia and the USA. The existing brand lacked a clear set of values and a distinctive proposition, making it difficult to create a consistent and compelling position across different markets and audiences.
The challenge was to re-invigorate the Claymark brand, establish a clear purpose and proposition, and create a stronger connection with both partners and consumers internationally.
Re-defined Claymark’s brand values and proposition to create a clearer and more compelling market position.
Created a consistent brand platform designed to work across New Zealand, Australia and the USA.
Developed a distinctive range of visual assets for use across web, print and marketing communications.
Created a clearer brand experience designed to strengthen relationships with partners and consumers.
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