CEPS had built a strong surgical reputation, but the brand hadn’t kept pace. The existing visual identity and website felt dated and didn’t reflect the clinic’s level of professionalism or expertise. With little brand recognition beyond the practice itself, new patient enquiries relied almost entirely on GP referrals.
CEPS also had little to no digital footprint outside of its own site, it wasn’t showing up in general search, on other platforms, or increasingly, in AI-driven search and recommendation tools, a channel now shaping how patients discover and shortlist providers. CEPS needed a partner who could rebuild the brand from the ground up and build genuine visibility beyond referrals.
A refreshed visual identity, including a new logo, a calmer and more clinical colour palette, and a tone of voice that reflects the practice’s clinical credibility alongside its aesthetic services.
A complete rebuild of the site architecture and design, clearer navigation across procedures, screening and fees, and a homepage built to convert enquiries rather than just inform.
A branded video podcast series featuring the surgeon explaining procedures directly to camera, used both as standalone content and as the creative engine for paid campaigns including a dedicated gynaecomastia episode that fed directly into Google Ads.
Performance Max and Search campaigns built on the new brand and podcast creative, with full-funnel tracking in Analytics to attribute enquiries back to spend with confidence.
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