Remarketing has long been a staple of performance marketing — but in today’s privacy-driven, automated ad landscape, many advertisers are questioning whether it still works.
The answer? Yes — but only if you’re doing it right.
In this guide, we unpack proven remarketing strategies that still deliver results globally, with relevance for brands operating in New Zealand, Australia, and beyond.
Why Remarketing Still Matters
- Warmer audiences convert better and cost less
- Brand recall drives search volume and ROAS
- You can now build audiences across YouTube, Display, Discovery, and PMax
- GA4 supports event-based audience creation tied to specific behaviour
Top Remarketing Audiences to Use Now
1. Abandoned Cart or Checkout
Classic but effective. Trigger urgency or value messaging.
2. Product Viewers (but No Purchase)
Segment by product category or brand.
3. Engaged Leads (Non-Converters)
Think contact form views, pricing page visitors, or trial sign-ups without payment.
4. Existing Customers
Upsell or re-engage with new offers, especially via Customer Match.
5. GA4 Predictive Audiences
Target likely buyers or users at risk of churning.
Best Channels for Remarketing Today
- Performance Max: Automatically leverages all available remarketing data
- YouTube: Re-engage visually with testimonials or product how-tos
- Discovery: Ideal for lifestyle brands and e-commerce
- Display: Still effective with the right exclusions and frequency caps
Case Study – AU Retail Brand
A DTC fashion label based in Sydney used layered remarketing across YouTube and Display to recover cart abandoners and re-engage lapsed buyers. By adjusting messaging by segment, they achieved a 38% increase in return customer revenue over 6 weeks.
Remarketing Mistakes to Avoid
- Over-relying on broad ‘All Visitors’ segments
- Running the same creative across channels
- Neglecting to update frequency caps
- Forgetting to exclude converters from evergreen campaigns
Final Thoughts
Remarketing still works — but it must evolve.
In 2024 and beyond, successful remarketing means audience precision, creative variation, and platform alignment. Done well, it reduces waste and lifts lifetime value.
At Metrics Media, we help brands globally — with offices in NZ and AU — build remarketing strategies that still convert.
📧 Ready to reactivate your audience? Reach out: info@metricsmedia.co.nz