Rug Direct sells a premium product into a market where discretionary spending had tightened. Inflation softened demand, and a considered, higher-ticket purchase needed strong value perception to convert — without diluting the brand to chase volume. The brief: hold momentum, balance online growth against in-store performance, and do it efficiently.
Sustained growth in a declining market
Organic search became the primary growth driver
Improved efficiency across paid acquisition
Increased engagement across key touchpoints
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