Samsung needed to position Galaxy Enterprise Edition as a premium business solution and reach the right enterprise decision makers across New Zealand. The challenge was to cut through a complex B2B technology market, differentiate Enterprise Edition from consumer-focused offerings, and build meaningful awareness among organisations with large-scale device requirements.
The campaign also needed to support Samsung’s channel partners while turning increased awareness and engagement into measurable website traffic, customer interest and sales growth.
The campaign successfully connected Samsung Enterprise Edition with senior business decision makers and enterprise organisations across New Zealand.
The “Upgrade to Business Class” proposition gave Samsung Enterprise Edition a clear premium position and helped differentiate the solution within the competitive business technology market.
A combination of airport digital out-of-home, premium digital media, business news and in-flight advertising created multiple touchpoints with a highly relevant business audience.
The campaign delivered significant increases in website traffic, search interest and sales, demonstrating strong commercial results. It successfully turned increased brand awareness.
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